Your business card is your client’s first experience with your small business, so you want to make a good first impression. A business card says so much more about your business than just the name of your company and your contact information. It tells your potential customers what kind of business you run and your approach to what you do. Design is a big part of what we do at The Print Factory, and we’ve designed a lot of business cards in our time as a print shop in NH.
Here are some design tips to make your business card stand out from your local NH print shop.
Reflect Your Brand’s Personality
Your business card tells people who you are, so don’t be afraid to use a unique design that shows off your personal style. If you’re a DJ, your business card shouldn’t make it seem like you’re an accountant. Use color and graphics to stand out and let your customers know who you are and what you do.
Choose the Right Font
There are a lot of questions you can ask yourself when it comes to choosing fonts, but the first one should be “can you read it?” Sure, you want the text to catch the eye and be interesting to look at, but more than anything else, it needs to be legible. It also needs to be big enough to read. A good rule of thumb is to make your company name bigger than a 12-point font and no text should be smaller than 8-point font.
Show Off Your Logo
Your logo is the image that represents your brand, so you want it to feature prominently on your business card. If you are using the traditional rectangular business card, your logo should take up about half of the space on the card, whether it is centered or aligned right or left. Using a square business card is a good way to make yours stand out, and your logo should more or less fill the space on a square card.
Keep It Simple
Although you want your business card to stand out and tell your customers about you and your business, its message needs to be clear. It needs to say who you are and how to contact you. If the design is too busy, it will overwhelm your message. Choosing a few bold colors and strong design elements will serve you and your business well.
Design Your Business Card at Your Local Print Shop in NH
Do you have a business card design that you want printed? Or do you need to get the word out about your small business? Come to your local NH print shop! We’ve been designing and printing business cards and materials since 1982, so you can trust that we know what we’re doing.